Is eBay still relevant 2022?
As of 2022, there are 159 million active users and over 19 million sellers have accounts on eBay. Whether you are looking to start your own online business or simply expand your Amazon business into open fields, eBay is a great place to start.
Sales have been declining slowly and steady for the last year and a half. 2021 and 2022 have been horrible nothing but a downward spiral.. I have done updating, relisting, sell similar, new listings, new pics, updated coded listings, added promo, having sales 10%-15% off. new titles Nothing is giving.
While eBay may no longer be the dominant online reseller with the likes of Amazon emerging as a competitor, there is still significant room for profit.
Declining Growth
The company stagnated for years, struggling to find a sustainable growth strategy. Management has guided for 2022 revenue of $9.75 billion at the midpoint. This is down from $10.4 billion last year and $9.9 billion in 2017. During the last quarter, the company reported $2.42 billion in revenue.
EBay Revenue 2010-2022 | EBAY
EBay revenue for the quarter ending September 30, 2022 was $2.380B, a 4.84% decline year-over-year. EBay revenue for the twelve months ending September 30, 2022 was $9.898B, a 0.79% decline year-over-year. EBay annual revenue for 2021 was $10.42B, a 17.16% increase from 2020.
Operating margin – GAAP operating margin decreased to 27.9% for the first quarter of 2022, compared to 31.9% for the same period last year. Non-GAAP operating margin decreased to 32.4% in the first quarter of 2022, compared to 37.3% for the same period last year.
eBay users
eBay had 138 million active users in 2022, a 13% decrease on the same date in 2021. Active users have been in decline since 2018.
As of Q3 2022, there are 135 million eBay users worldwide (eBay, 2022). This refers to the number of shoppers who have bought something on eBay at least once in the past 12 months. The number of eBay users in Q3 2022 marks a 2.2 percent fall from the previous quarter and a 11.2 percent decrease from the year before.
Their reasons are varied but, in general, they miss the glory days and are discontent with eBay's fees, new payment system, return policies, and support of sellers in general. However, here's the reality. For every seller that leaves eBay, two more are taking their place.
We usually place restrictions or suspensions on accounts for the following reasons: You may have eBay selling costs that you need to pay. You may need to reimburse eBay for a refund we paid to your buyer. You may need to resolve a buyer's issue, or upload tracking information.
Who is eBay's biggest competitor?
ebay.com's top 5 competitors in December 2022 are: amazon.com, walmart.com, etsy.com, aliexpress.com, and more.
High Growth Earnings: EBAY is expected to become profitable in the next 3 years. Revenue vs Market: EBAY's revenue (2.5% per year) is forecast to grow slower than the US market (7.1% per year). High Growth Revenue: EBAY's revenue (2.5% per year) is forecast to grow slower than 20% per year.

For FY 2021, Amazon significantly outpaced eBay in sales, posting a trailing 12 months (TTM) revenue of $470 billion in contrast to eBay's revenue of $10.3 billion. Amazon's net income was $33.36 billion for the trailing 12 months versus $5.7 billion for eBay.
Amazon had 469.8 billion USD in 2021, while eBay only had a revenue of 10.42 billion dollars during the same period. Additionally, Amazon is a more diverse company than eBay.
- Amazon.
- Walmart.
- Rakuten.
- eBid.
- eCrater.
- Bonanza.
- Mercari.
- OpenSky.
The three big challenges currently facing eBay are: 1) selling via mobile devices, 2) the legal challenges to PayPal, and 3) the prospect of collecting sales tax. eBay's newest challenge is selling on mobile devices. This initiative allows customers to shop anytime through apps on both mobile and tablet devices.
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Compare EBAY With Other Stocks.
EBay Annual Long Term Debt (Millions of US $) | |
---|---|
2021 | $7,727 |
2020 | $7,740 |
2019 | $7,043 |
2018 | $7,685 |
The firm posted strong results in 2021, with net sales increasing by 17% y-o-y to $10.4 billion. Moving forward, we expect the revenues to remain under pressure for the subsequent quarters. Altogether, eBay's revenues are estimated to touch $10.2 billion in FY2022.
How much does an EBAY Seller make? As of Feb 1, 2023, the average annual pay for an EBAY Seller in the United States is $38,399 a year. Just in case you need a simple salary calculator, that works out to be approximately $18.46 an hour. This is the equivalent of $738/week or $3,199/month.
- Clothing & Accessories. Clothing and accessories categories are ones to master. ...
- Health & Beauty. The beauty industry is growing yearly, reaching $511 billion in 2021 alone. ...
- Fitness. ...
- Jewelry. ...
- Pet Supplies. ...
- Mobile Phones & Accessories. ...
- Cameras & Photos.
Why are eBay views so low?
If your eBay listings are getting no views, one of the primary reasons might be SEO compliance. As an e-commerce seller, you might be familiar with Search Engine Optimization (SEO). Unless you post your listing with eBay's SEO in mind, it will be very difficult to have your listing on top of the search results.
Does eBay still accept/use PayPal in 2023? Yes, as of 2023, eBay accepts PayPal and you can use it to pay for your items on eBay. To pay with PayPal, all you have to do is select PayPal as your payment method at checkout and enter your account information. You can use PayPal to pay for eBay items as a member or guest.
Because of unusually strong e-commerce demand a year ago, eBay (EBAY -2.01%) is going through a major growth hangover that's likely to pressure the business at least through the first half of 2022. Sales volumes will likely be down significantly in its upcoming first-quarter earnings report, set for May 4.
- Bonanza. Operates in: US and UK. ...
- eBid. Operates in: Everywhere. ...
- eCRATER. Operates in: US, UK and Australia. ...
- Etsy. Operates in: Everywhere. ...
- Notonthehighstreet. Operates in: UK. ...
- Ruby Lane. Operates in: US. ...
- GunBroker.com. Operates in: US.
In a complaint filed in Boston federal court, David and Ina Steiner accused eBay of conspiring through its employees and contractors to "intimidate, threaten to kill, torture, terrorize, stalk and silence them" for their reporting in the newsletter, EcommerceBytes.
Suspension Isn't the End of Your Ecommerce Sales
You may simply have to verify your information or update your payment method with just a few clicks to be back buying and selling on eBay. However, eBay suspensions due to more egregious violations will take more time and additional steps to fix.
- Adults only.
- Illegal drugs and drug paraphernalia.
- Embargoed goods.
- Firearms and accessories.
- Government items.
- Hazardous materials.
- Items encouraging illegal activity.
- Lockpicking devices.
Weaknesses. High fees. eBay's fees for the sellers has risen significantly over the years. The firm receives fees on listed goods, sold goods, some adornment fees and PayPal transaction fees.
E-commerce giant eBay announced Wednesday that it will be replacing PayPal with Adyen as its primary payments provider.
While eBay's PayPal only allowed for direct payments, Alibaba built Alipay with an escrow mechanism to ensure that users are able to only pay once they have received the promised goods. This allowed users to become more comfortable with their counter-parties.
Is eBay a growing company?
Ad Revenue
eBay doubled revenue from selling advertisements from 2017 to 2021, growing that to over $1 billion in 2021 with a target to double this by 2025.
But it doesn't come easy. Dealing with angry customers, difficult returns, damaged items, scammers, incommunicable shipping companies and seemingly unattainable customer service standards are common sources of stress for eBay sellers.
Strong sell-through percentages on eBay tend to be in the 80 to 100 percent range, while sell-through percentages below 30 to 50 percent often (though not always—it depends on the kinds of items and listings in question) give sellers cause for concern.
With Alibaba's market value estimated at $138 billion, based on 2.34 billion shares worth $59 a share (second confession, l used a calculator). In comparison, Amazon and eBay have a joined market value of $228 billion, according to Bloomberg analysts.
If its revenue continues to grow at 100% per quarter, however, revenues will reach over $38 billion in a year making the Price/Revenue multiple of today only 1.25. Meanwhile, eBay is valued at about $34 billion.
Fees over markups
The company doesn't take ownership of the merchandise, so it generates profits through fees it charges sellers in exchange for helping them do their business. Seller fees made up $7 billion of eBay's $9 billion of revenue in the most recent complete fiscal year.
- Used Cell Phones. Used and refurbished cell phones are a hot category on eBay that generates over $144 million dollars per year in sales. ...
- Luxury Watches. ...
- Toys And Action Figures. ...
- Computer Accessories. ...
- Baby Items. ...
- Collectibles. ...
- Sports Cards. ...
- Musical Instruments.
Marketing tools
One of the main issue of Ebay in China stems from the fact that the brand had not the same strength than in United States. This is why, even if the executive power intended to settle an effective promotion strategy by diffusing many ads on television.
Amazon's focus on optimizing the last mile experience played a big role in the company outperforming its e-commerce competitors. The ability to consistently provide fast and reliable deliveries helped Amazon grow a massive base of loyal customers.
If your eBay listings are getting no views, one of the primary reasons might be SEO compliance. As an e-commerce seller, you might be familiar with Search Engine Optimization (SEO). Unless you post your listing with eBay's SEO in mind, it will be very difficult to have your listing on top of the search results.
Why is eBay banning sellers?
Holds, restrictions, or suspensions are usually placed on accounts for one of the following reasons: You have eBay fees to pay. You need to reimburse eBay for a refund it made to your buyer. You have violated one of eBay's rules or policies.
According to Similarweb data of monthly visits, ebay.com's top competitor in January 2023 is amazon.com with 2.5B visits. ebay.com 2nd most similar site is walmart.com, with 411.2M visits in January 2023, and closing off the top 3 is etsy.com with 513.5M.
Yes, Amazon is bigger than eBay.
Amazon had 469.8 billion USD in 2021, while eBay only had a revenue of 10.42 billion dollars during the same period. Additionally, Amazon is a more diverse company than eBay.
- Shopify.
- Amazon.
- Etsy.
- Bonanza.
- eBid.
- eCrater.
- Facebook Marketplace.
- eWorldTrade.
In order to compete and increase your listing rankings in the eBay algorithm, you need to increase your click through rates, increase the time spent on your listing pages, reduce your bounce rates (buyer leaving your page), and increase your view to purchase ratio (less generic views + more purchases).
Eventually, the sale time ends and you end up with many watchers, but no bids, offers, or sale. Why? Watchers can be very encouraging, but they do not always translate into buyers. People watch items for a number of reasons, and may not always intent to purchase.
- List new items every day.
- Try an eBay promoted listings campaign.
- Use keywords to attract views.
- Ship fast and free (whenever possible)
- Remove negative reviews.
- Get eBay Top Rated Seller status.
- Offer a generous return policy.
- Share your listing on social media.
- Adults only.
- Illegal drugs and drug paraphernalia.
- Embargoed goods.
- Firearms and accessories.
- Government items.
- Hazardous materials.
- Items encouraging illegal activity.
- Lockpicking devices.
If you cannot provide eBay, Amazon, or whichever site you are using, with an invoice from one of those authorized dealers, in most cases, you will not be able to sell those items. In some cases, you may even be shut down and or banned for life from using that site.
Rank | Seller | One Month Feedback |
---|---|---|
1 | musicmagpie | 100,690 |
2 | second.sale | 95,879 |
3 | worldofbooks08 | 91,041 |
4 | thrift.books | 39,798 |
References
- https://www.similarweb.com/website/ebay.com/competitors/
- https://strategicmanagementinsight.com/swot-analyses/ebay-swot-analysis/
- https://www.liveabout.com/sell-through-percentage-1140231
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- https://export.ebay.com/en/first-steps/how-create-listing/listing-legal-requirements/
- https://www.forbes.com/sites/walterloeb/2012/08/07/ebay-must-evolve-and-adapt-to-changes-and-challenges/
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- https://resellingrevealed.com/is-ebay-dead/
- https://community.ebay.com/t5/Selling/Ebay-Sales-completely-stopped-in-last-2-months-October-2022/td-p/33284514
- https://www.webretailer.com/alternative-marketplaces/ebay-alternatives/
- https://www.marketplacepulse.com/ebay/top-ebay-sellers
- https://export.ebay.com/en/first-steps/how-use-ebay-seller-account/what-do-if-my-ebay-seller-account-blocked/
- https://www.auctionnudge.com/guides/how-to-handle-stress-when-selling-on-ebay/
- https://www.edesk.com/blog/increase-sales-ebay/
- https://www.ziprecruiter.com/Salaries/EBAY-Seller-Salary
- https://www.repricerexpress.com/alibaba-profits-amazon-ebay/
- https://www.macrotrends.net/stocks/charts/EBAY/ebay/revenue
- http://www.rivalripper.com/blog/ebays-best-match-search-algorithm/
- https://medium.com/@aishsinhaindia/how-alibaba-took-on-ebay-in-china-and-a-few-lessons-for-indian-entrepreneurs-4f5ae9709089
- https://marketingtochina.com/ebay-failed-china/
- https://seekingalpha.com/article/4539902-ebay-stock-value-trap-poor-growth
- https://www.listingmirror.com/how-to-master-ebay-selling-and-turn-watchers-into-buyers/
- https://seekingalpha.com/article/4575307-ebay-becoming-more-than-an-online-auction-site
- https://www.bigcommerce.com/articles/omnichannel-retail/selling-on-ebay-for-beginners/
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- https://www.oberlo.com/blog/ebay-statistics
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- https://www.ecommercebytes.com/2022/04/29/banned-for-life-dont-let-it-happen-to-you/